Best Search Engine Optimization Practices
I. Initial Assessment
Optimization has to start somewhere. Before we set
to work on a Web site, we need to know what itís already
doing, who the audiences are, and what we are optimizing
Determine existing traffic, desired audience, and list
of potential key phrases.
Refine key phrases using tools that show actual search
behavior as well as competition for particular phrases.
Evaluate present site in terms of existing visibility to
those key phrases.
II. Content and Tag Optimization
Good content is key to search engine optimization,
and itís a great way to make your site more useful to
your target audience. We focus on placing the key
phrases at those points where search engines look
Rewriting of content on home page to emphasize priority
Development or rewriting of additional content pages for
other key phrases.
Title tags, meta-tags, h1 and alt tags for all pages.
III. Submission to search engines and directories
Submission to search engines and directories, and
use of PPC directories. There are between ten and twenty
important search engines and directories, many of which
now charge for submission. In addition, there are many
industry and geographically specific directories.
Free submission to Google, Open Directory, Zeal (for
non-profits) and local or industry specific directories.
Paid submission to Yahoo, Lycos, Inktomi, Teomi, and
other relevant directories.
PPC submission to Overture and Google Ad-words,
targeting key phrases that are not getting as high
IV. Cross linking solicitation and Press Release
Page rank is a key factor in several search engines.
The key is to have links coming to your site from other,
Identification of potential cross-linking opportunities.
Contacting and solicitation of such opportunities,
adding links when required.
Identification of potential free press release posting
Preparation and submission of press releases.
V. Rank Reports
Once a strategy has begun blossoming, it will
probably have to be tailored. We use a series of reports
to evaluate the work already performed, and to create a
map on where to go next.
Baseline report prior to initial optimization stage.
Ongoing reports on monthly basis.
Search Engine Optimization is an ongoing process.
More competitors will emerge, search phrase patterns
will change, and the search engines will change their
ranking algorithms. Also, your business may expand or
you may not be satisfied with a first round of results.
The ideal SEO campaign is an ongoing affair.